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Motives Training Curriculum

Motives: 1 to 1 Training Course

In this training you will get a tour of our collection as well as in-depth education on how to create life long relationships by offering customized solutions to your clients.  We dig deep into the importance of proper sanitation of your cosmetic kit and offer you all the tools you'll need to conduct effective and efficient client consultations.  After mastering the 1 to 1, we'll move on to the leverage behind having a fun and interactive event with your clientele and even offer an action plan to set you up for success moving forward!

Motives Custom: Blend Your Beauty

Trainer will open class by identifying the need of a customizable product line and educationg class on what makes Motives such a viable solution. Basic Color Theory will be taught so that attendees understand the purpose and intent of the various products that we offer in our Custom Blend Mineral Kits. The Art of Communication will be discussed, as this is essential in creating long lasting client relationships. The entire class will have the opportunity to follow along, step by step, in creating their own personalized custom blended liquid and / or mineral powder. Trainer will discuss how to work together with a team to maximize sales at a ‘Blen Your Beauty Event’ and how to properly brand you and promote the product. Lastly, you will hear about the incredible income potential custom blen has to offer with a 200-300% retail markup.

Skincare: 1 to 1 Training Course

Class will begin with a description of industry statistics and consumer demand. Trainer will then differentiate our brands so that you understand the uniqueness of our exclusively branded products. Attendees will have a chance to interact with one another and practice ‘Conducting a Consultation’ with questions guided by the trainer. There will be a live demonstration of how to conduct an ‘All About Skin’ event, which is a systemized, duplicatable retail event with a written guideliness & included marketing / sales materials. Lastly trainer will discuss income possibilities based on building share of customer, being a product of the product and embracing the Shopping Annuity.

Motives Workshops (Motives Marketing,  Advanced Skin Solutions)

Each class is designed to be interactive and fun! Trainer will focus on in depth discussion of the beauty industry and the solutions that we can provide in cosmetics and skincare. Social Media Marketing tips will be discussed and demonstated, as well. The intent and goal of these workshops is to help UnFranchise Owners feel confident in their brand and their knowledge on how to guide prospects and customers to the best fit for them.

Motives Application Workshops (The Art of Makeup, Advanced Custom Blend)

These workshops are HANDS ON and are designed to help Unfranchise Owners feel confident in purchasing their own products because they have a chance to learn how to use and apply them. By being a product of the product, they will also have more success in retailing the product. The trainer will discuss FAQ’s and answer questions.


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Loren Ridinger

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Motives is a Market America trademark registered in the U.S.A